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National Address
on Google maps

Background

The National Address in collaboration with Google maps are launching the location search by utilizing the Short Address feature.

This integration will make the search for locations faster and more accurate.​​​​​​​

Concept

Double meaning message:

• Google it using the Short Address

• Google it in short

Google rationale_Website.jpg

Creative execution

Fun animated clips that describes this new feature that are crisp and to the point

Master video

Post reveal 1

Post reveal 2

Post reveal 3

Post reveal 4

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