Qasr Al Sharq is a 7 stars hotel from Waldorf Astoria Collection located in Saudi Arabia.

 

Using the existing logo, we were commissioned to redesign its identity maintaining the premium concept of the hotel.

After many visits to the hotel, and a deep observation to the whole place, we developed a dynamic elegant golden curve that follows the logo and the hotel’s spirit, making its way through the 2 dominant colors, burgundy and beige.